Brand
Positioning
Brand positioning is all about
creating distinctive image on consumers mind about a particular brand. Symphony
mobile is also creating brand positioning by their product benefit. Their
slogan is " NEW EXPERIENCE "
and Symphony mobile is working to achieve their mission and vision by focusing
on this tagline.
Vision is a clear picture of what
you want to achieve. Symphony mobiles’ vision is to provide all kinds features
and attributes in their phone at a cheaper rate. In mobile market while all the
mobile phone companies offering their product at a higher price, Symphony
mobile offering the same features, same benefits, same services and
satisfaction at a cheaper price rate.
Symphony’s brand positioning is all
about promising customers to provide all expected benefits what they look for
when buying smart phone at an affordable price range for all classes of people.
Symphony believes that in this age of technology smart phone plays a vital role
in making their lifestyle more smarter and better and as most people of
Bangladesh are not rich enough to buy expensive phones, Symphony is offering a
solution to this.
Symphony is very popular to all
types of people for its affordable price. Symphony analyze the market and keep
the price of a single device within the range or ability of the customers. On
the other hand, the other brand mobile phone company focus on their brand
value. However, in case of your budget and demand, Symphony can be a great
combination. Symphony has launched hundreds of mobile devices. Among those a
suitable one or many suit your budget and desired features. They have many
simple java phones and high tech multimedia phones. Among those one or more
devices should be able to fulfill your needs.
Points of parity
When it comes to Symphony Mobiles, The brand
offers same features as high end Smartphones of the current market. Such as –
Features –
·
Quad Core / Octa Core Processors
·
Android 4.4 (KitKat)
·
RAM : 2GB+
·
Gorilla Glass Display
·
Advance Apps Installed
After
Sales Services –
·
1 Year Manufacturing Warranty
This shows that the brand Symphony is one step closer as a
local brand to provide quality smart phones to the emerging smartphone markets in Bangladesh and abroad.
Points of Difference
Unlike
other Local Smartphone brand (Walton, Strawberry etc), the brand symphony
believes in one thing, empowering its users to do more. In order to ensure that
the customers can do a bit more and go an extra mile, the brand Symphony
provides Power Bank with its selected model. This Power Bank is a rechargeable
and portable power utility that can be used to re-charge the Symphony Mobiles.
And of course, the Battery Life of every Symphony mobile is
beyond doubt. The brand provides high quality batteries with its every mobile
with 6 month warranty.
So,
points of differences:
1. Long
Lasting power
2.
Power Banks
3.
Quality Battery (with Warranty)
Symphony Mobile TVC
It is very true the brand Symphony started its operation a
bit late, but still, with its superior quality products and the ability to
satisfy its customers has made it a strong brand within short period of time.
Symphony means the art of music. The brand symphony tries to put that meaning
in its digital products, as in the art of technology.
Reference:
Reference:
Products and services, Symphony
mobile, Accessed 27th February
About and history,
Symphony Mobile, accessed 26th February
Http://symphony-mobile.com/about/
Products, Symphony
Mobile, accessed 26th February
Http://
symphony-mobile.com/products/
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